How to Start an eCommerce Site

Online businesses are constantly growing and eCommerce sales are on the rise. Consider this statistic: global retail sales of eCommerce are expected to generate about $653 billion in 2018.

If that isn’t an indication that now is the right time to enter the world of eCommerce, then nothing is!

To help ensure you’re ready, we’ve put together some tips and tricks on how to set up an eCommerce website.

1. Create your product

If you’ve been thinking about setting up an eCommerce store, then you’ve probably got a product in mind. However, before you decide to start selling, it’s important that your product makes sense and has a potential audience. This means you need to conduct some market research. Consider whether your product is unique, or better than what’s already on the market.

2. Set your pricing

This is one of the most difficult things to get right when starting a new online store. If you price too low, you might not break even, but if you price too high, you’ll not get any sales. In order to figure out the right price, you need to consider various costs. These include things such as the cost of materials to make your product, taxes, shipping, web hosting and advertising costs etc. It’s also important to check out what prices your competition is selling at. When you figure all this out, find a price that allows you to make a profit and sell your product successfully.

3. Choose your eCommerce hosting platform

When it comes to eCommerce, you have two options: manage a website and brand that’s all your own or use a marketplace that already exists like Amazon or Etsy. If you want a brand and website that’s all your own, many web hosting platforms make it easy to find compatible eCommerce options that you can integrate into your website. Decide which platform is best for your product and go from there.

4. Pick a brand and domain name

This is one of the fun parts of setting up an eCommerce website. It’s an opportunity to be creative! Brainstorm different phrases and words associated with your product; it may help to consider what words potential customers will use when they talk about your product on Facebook or tell family and friends about it. Some keyword research into your market conducted on Google will give you a clearer idea. Registrars such as Netistrar, 123-reg and Heart Internet are a good starting point in your searches.

5. Build your eCommerce website

The next stage in setting up an eCommerce website is to build the eCommerce website. Many hosting platforms can make this much easier by providing a merchant site builder you can work from. This removes the need to build a new website from scratch. You will also need to work on writing high-quality, Google-ranking web copy that describes your product and persuades potential customers to buy. In addition to setting up product pages, your eCommerce website needs to also feature the following pages:

– A homepage which features weekly deals and sale items
– An “about us” page that describes what you do
– A customer service or contact page so customers can reach you
– A blog where you can post industry news, updates, and helpful articles

Once you’ve taken these steps, you will have set up an eCommerce website and be on the road to selling your new product!

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